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If you would like to be placed on a waiting list, in case of cancellations, or would like to be kept informed of future events, please e-mail your details to karen.pegrum@abs.gov.au.

Outline of Programme

Date: 24 November

Venue: ComSuper theatrette. Unit 4, Cameron Avenue, Belconnen (View Map)

  • 9:00 - 9:15
  • Registration and coffee
  • 9:15 - 9:30
  • Welcome (ABS)
  • 9.30 - 11.00
  • Session 1: Overall reporting of website performance
    Case study: ABS - The Verge
    Industry expert: Hurol Inan - Australian Web Analytics Survey Report 2008
    Discussion and questions
    Issues/difficulties
    Solutions
  • 11.00-11.20
  • Morning tea
  • 11.20 - 1.00
  • Session 2: Visitor segmentation
    Case study: To be confirmed
    Workshop Session: discuss your own segmentation ideas and issues within a small group
    Experts/vendors invited to participate and provide advice on issues arising
  • 1.00-1.45
  • Lunch
  • 1.45 -2.30
  • Session 3: Reporting for individual business areas
    Case study: To be confirmed
    Case study: To be confirmed
    Discussion:
    Best practice
    What has proven to be most useful?
  • 2.30-3.15
  • Session 4: Common reporting across government
    Case study: UK govt standardised reporting
    Case study: Victorian Government: common website reporting
    Discussion: What should we be doing in Australia?
    How do we take it forward?
    Establishing an Australian branch of the Web Analytics Association
  • 3.15-3.30
  • Afternoon tea
  • 3.30-4.30
  • Session 5 - Panel discussion
    Your opportunity to put questions to our panel of experts and vendors.